The trade show problem
You've paid CHF 5,000-15,000 for your booth. You have flyers, banners, a screen. Yet visitors walk past without stopping.
The solution: photo booth as a visitor magnet
A branded photo booth creates a natural attraction point. Visitors see others having fun and stop.
The photo booth funnel
- Attract — The booth is visible and different
- Engage — Visitors pose, laugh, enjoy. Positive emotion associated with your brand
- Collect — To receive photos by email, they leave their details. Qualified lead.
- Convert — After the show, follow up with the photo attached
Numbers from a 2-day trade show
- 200-400 photos taken
- 150-300 emails collected
- Email follow-up open rate: 45% (vs 20% for cold emails)
- Cost per lead: CHF 5-10
